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Smoking ban will attract more consumers to pubs and bars

Published:  23 July, 2008

An extra 1.8m people are expected to flock to pubs, clubs and wine bars in England and Wales as a result of the smoking ban, according to a Mori Poll.

72% of those questioned believe the smoking ban would result in a more pleasant atmosphere.

The South of England is likely to benefit the most from the smoking ban because there are currently more occasional drinkers, the results found.

Gill Aitchison, IPSOS Mori head of marketing specialism said: "Our latest survey shows that the ban on smoking in enclosed public places is likely to boost business for publicans, who can expect to see 1.8m customers.

It seems that amongst non-smokers, 13% would now visit a pub or wine bar more often and this intention is surprisingly shared by 3% of smokers."

She warned, publicans, however, to invest in facilities to appeal to capture a broader age range and to attract more women.