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New consumption research

Published:  23 July, 2008

Businesses will now be able to track the habits of wine consumers internationally with the launch of a new research service.

Vinitrac, created by Wine Intelligence, will be a comprehensive consumer survey of wine drinking habits across seven major markets - Canada, Denmark, Germany, Japan, the Netherlands, UK and the US.

It will question more than 1,000 wine drinkers in each country on subjects including:

wine consumption frequency and spend;

country of origin consumption and


brand awareness;

choice of variety; and

attitudes to closures.

Lulie Halstead, chief executive of Wine Intelligence, said: With Vinitrac, the global wine industry has a powerful and cost-effective international consumer research tool.

Companies can use it to gain better and more consistent insights across a range of key international markets to help create and measure individual market strategies or or across multiple marketplaces.'

The global survey will run twice a year in March and September. Businesses can subscribe to data reports covering all countries or specific markets and can submit their own questions.

For more information, call Wine Intelligence on 020 089 3890, or alternatively, email