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Sales of South African wine slump

Published:  23 July, 2008

South Africa is the fastest-declining country in the UK in terms of wine sales by value, according to latest statistics. The country's overall UK market share dropped from 9.7% in 2005 (AC Nielsen MAT to week ending 8 October) to 8.6% this year. The decline is due in part to its number-one brand, Kumala, seeing a 9% slump in the 12-month period.

Australia still leads the way in the UK, with a 24.1% market share by value (up from 23.6% last year), while the US continues to gain ground on France. The US is currently in third place, on 16.3%, while France dipped slightly to 17.5%.

Italy is in fourth spot, on 10.6%, a healthy rise on last year's figure of 9.9%. Spain and Chile remained static in sixth and seventh place respectively, with overall market shares of 6.6% and 6.2%.

Germany dropped 8% in relative terms, from a 4.3% overall share to 3.9%, while New Zealand enjoyed a rise from 2.2% to 2.5% (an increase of 16%). Argentina squeaked into the top 10, but still saw a slight decrease from 1.5% to 1.4%.

In terms of average bottle price, New Zealand continues to outperform its rivals by some margin, at 5.92. Australia is next on 4.28, with France just behind on 4.17, above the overall average of 3.90.

And looking at sales by retailers, the major multiples grew by 0.8% by volume and 3.4% by value; while specialists saw a drop of 9% by volume and 11.5% by value.