Chile 2006
Published: 23 July, 2008
It came as quite a shock. The UK trade has become used to seeing Chile increasing its market share - not in the astonishing way that Australia did in the 1990s, nor like the current boom from California - but slowly and steadily. Not any more. According to the latest AC Nielsen figures (MAT to 28 February 2006), Chile's UK off-trade market share has dropped, from 6.6% to 6.4% by volume.
It came as quite a shock. The UK trade has become used to seeing Chile increasing its market share ? not in the astonishing way that Australia did in the 1990s, nor like the current boom from California ? but slowly and steadily. Not any more. According to the latest AC Nielsen figures (MAT to 28 February 2006), Chile?s UK off-trade market share has dropped, from 6.6% to 6.4% by volume.
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