Subscriber login Close [x]
remember me
You are not logged in.

Bottle Green forms JV project with Saatchi

Published:  23 July, 2008

Leeds-based distributor and brand owner Bottle Green is going into a partnership with strategy and creative consultancy Industry @ Saatchi to develop a new wine brand that can create a strong consumer following without having to rely on price'.
The joint venture will probably produce its first product later this year' according to Bottle Green managing director, Jerry Lockspeiser. I heard Vicky Moffat, managing director of Industry @ Saatchi talking about the opportunity to create a really exciting wine brand so I picked up the phone and called her. This partnership is all about mixing our wine knowledge with their branding and creative skills. It's early days yet but I'm confident we can come up with a really exciting brand that can really relate to consumers and excite them. We've already done some interesting stuff with our brands such as PKNT, but there's so much more we could do with wine.'

Moffat commented: The wine industry is a category of dreams being sold on price - we want to break new ground for consumers and customers. Bottle Green is a great partner for Industry @ Saatchi. Their entrepreneurial flair complements our collaborative approach. We are now exploring a range of potential commercial partnerships that will extend our collaboration.'

Lockspeiser added that initially we are looking to work on just one project, but if it proves to be a success I don't see why we couldn't extend it.'

Industry @ Saatchi currently works with Dr. Martens, T-Mobile and Proctor and Gamble, among others.