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BrandPhoenix on tour

Published:  23 July, 2008

BrandPhoenix is gearing up to embark on a nationwide tour of Thresher and Wine Rack stores.
The Drive Team Concept will see a team of sales executives touring the country, visiting stores. They will meet Thresher staff and advise on wine education, POS management, pricing and marketing. They will also run consumer wine tastings.
BrandPhoenix director Steve Barton said: We are very excited with the launch of this initiative. Thresher stores offer us a great opportunity to interact with the consumer, enabling them to taste wines from around the world in one place.'

BrandPhoenix also hopes to sponsor a number of Thresher staff through their WSET diplomas. Barton added: We have got behind this because we have to be very honest in the trade that the consumer does not know very much about what they are buying. They are tending towards brands they are familiar with. With a small amount of explanation, they feel empowered about the product.'

Wine-themed trips, such as the 2010 World Cup in South Africa and the America's Cup in 2007, are among incentives for staff and customers.

BrandPhoenix has moved offices. Its new address is: Oak Green House, 250-256 High Street, Dorking, Surrey RH4 1QT. Tel: 01306 875225; Fax: 01306 875230.