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Turner Road ad campaign

Published:  23 July, 2008

California wine brand Turner Road is to launch a national consumer advertising campaign that aims to reach more than 10 million target consumers.

The advertisements, which run from 10 November until 18 December, feature Turner Road's hummingbird design and the strapline In life you get back what you put in. Turner Rd. Effort rewarded'.

The advertisements contain a money-off coupon that consumers can redeem to receive 1 off any bottle from the Turner Road range, and they will run in national weekend papers including The Mail on Sunday, The Saturday Express and The Independent on Saturday, as well as celebrity magazines Hello! and OK!

Clare Griffiths, VP of brands marketing for Constellation Europe, said: Turner Road's national advertising campaign will capitalise on the 18% growth that the US wine sector is currently experiencing.'