Malibu unveils new look for the summer

By James Halliwell

Published: 08 May, 2019

Malibu has refreshed its packaging across its full portfolio in time for the summer season.

It said the new design offers a “clean and simple evolution” of the brand’s image that will “increase visibility behind the bar, in store and on digital platforms” thanks to a “bolder colour palette and font and a brighter and larger logo design”.

Bottles will also feature photos of recommended serves, including Malibu Pineapple and Malibu Cola, to “drive inspiration and enhance taste appeal”.

“The Malibu bottle is an icon of its time,” said Philip Ainsworth, marketing director for Pernod Ricard UK. “However, it is important we futureproof its design for the rapidly increasing digital world.

“The new, sharper look will stand out more in social media images and on ecommerce, an increasingly important channel for Malibu’s audience. Summer is a time for social occasions with friends, from festivals to garden parties and our mission remains making Malibu an icon of the season.”

The packaging of Malibu cans has also been refreshed and will launch across UK stockists from May 2019.

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