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Lidl sweeps the board at Wotwine supermarket awards

Published:  08 November, 2018

Lidl swept the board at the Wotwine 2019 Supermarket Wine Retailer Awards taking home three out of four gongs.

The discounter was awarded 2019 Supermarket Wine Retailer of the Year - based on best value for money, for the third year running, with rival Aldi highly commended.

Lidl also ranked top, jointly with Marks & Spencer and Waitrose, for quality in the study, which involved the tasting of 1,500 wines by an independent panel of experts led by Christopher Burr MW.

In addition, Lidl was named 2019 Old World Wine Retailer and New World Wine Retailer by the wine app, with Aldi highly commended in both categories alongside Asda in the former (Old World Wine).

Not only was Lidl “clearly buying well” but also “pricing extremely competitively” across its range, said Burr.

“Lidl is setting the standard for the sector on quality and, above all, value to consumers. We are seeing encouraging improvements in quality and value across the trade but there is still some way to go,” he said.

Buying Director at Lidl Paul Gibson, said: "Winning Supermarket Wine Retailer of the Year for a third year running is a real hat-trick of success for our wine range in what's been a fantastic year already. We're honoured to be recognised as the leading Supermarket by Wotwine and hope to continue this success streak with our wine offering right up until the new year and beyond."

Morrisons won the Best Value Supermarket Wine of the year for its 2010 “Piccini Villa al Cortile Brunello di Montalcino”, with Sainsbury’s 2014 “Taste the Difference Barbaresco”highly recommended.

The 1,500 plus wines were tasted between 1 July 2017 and 30 June 2018 and rated on the basis of value for money for consumers, with fair value defined as a wine priced between 90% and 110% of Wotwine’s assessed value.