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Vignerons de Tutiac and the Vignerons d’Uni-Médoc join forces in strategic alliance

Published:  12 September, 2018

Vignerons de Tutiac and the Vignerons d’Uni-Médoc have joined forces to form a ‘strategic Bordeaux union’.

The leaders of the two Bordeaux wine co-operatives said they had decided to embark on the “new common organisation scheme” in order to continue to develop their entities.

As part of the initiative, each co-operative will keep its own identity and executive board, but with representatives from the other, with joint sales forces, marketing department and “most importantly”, said the duo, sharing the same general director.

With the jump over the river, the new entity would provide “much attraction from a customer point of view”, a spokesperson for the scheme told Harpers, adding existing clients of both entities would benefit from a wider and more complete range.

“Prestigious appellations (Medoc and Cru Bourgeois) meet large scale appellations like Bordeaux, Blaye and Bourg added with white, red and rosé. If you add the offer from the Southern part (Sauternes and Graves) the offer is becoming quite interesting for Bordeaux,” he said.

All products could be offered in “important volumes” as the entity would be a leading producer in Côtes de Bordeaux, Bordeaux Rosé, Bordeaux White, Medoc and Sauternes, he added.

This partnership, in force from this month, accounts for more than 5,000 Ha of production, nearly 100 million euros revenue and 270,000hl of wine produced on either side of the Gironde estuary, representing a potential of 36 million bottles (according to the co-operatives).