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Matthew Clark partners with Pernod Ricard to launch gin initiative

Published:  02 August, 2018

Matthew Clark has joined forces with Pernod Ricard to launch a ‘We Love Gin’ initiative to help licensees maximise sales.

Designed to help customers ensure that gin and tonics are made perfectly for every drinking occasion, the initiative involves staff training, events and kits which include “essential tools” such as garnish stations, branded glassware, tongs and a perfect serve booklet.

The bespoke wooden garnish box contains individual compartments for six different garnishes, chosen to compliment the six ‘We Love Gin’ menu, with bespoke gin menus are also available upon request.

“Whether an outlet has a large range of gins available, or is simply seeking to explore the category further, the ‘We Love Gin’ accreditation provides all the tools needed to tap into the significant sales opportunity gin presents,” said Ali Mather, customer account manager, Pernod Ricard.

The ‘We Love Gin’ range comprises of a selected range of premium gins, featuring; Beefeater 24, Plymouth, Monkey 47 and Eden Mill. Matthew Clark also recommends including: a local gin, a flavoured gin and a pink gin.