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Broadland and Paul Schaafsma part ways after just four months

Published:  15 January, 2018

Broadland Wineries has announced the departure of CEO Paul Schaafsma.

Schaafsma, who was brought in to help drive the Broadland branded portfolio, will be leaving the company at the end of this month to establish a new venture in partnership with previous Accolade colleagues, Ian Anderson and Amy White, Schaafsma told Harpers.  

The new venture, poised for launch in the next three weeks, would be focussed on bringing blue-chip wine to the UK via producer partnerships, he revealed, adding his time with Broadland had been "positive", but an  opportunity had arisen to establish a new sales and marketing company.

Broadland chairman Mark Lansley, who will resume to the role of CEO having concentrated on building the company’s business in the US in the past few months, said the departure of Schaafsma was “simply a parting of the ways".

“Paul, who has a track record of building brands, was brought into Broadland as CEO primarily to drive the growth of Broadland’s branded portfolio, but this hasn’t worked out,” he said.

“We have enjoyed working with Paul during his four months at Broadland and we would like to thank him for his contribution,” said Lansley.

Lansley said Broadland would continue its long-term strategy to develop its branded portfolio going forward and told Harpers it had promoted its current sales director, Peter Bisley, to sales and marketing director to help with this.

In addition, Broadland would be adding a number of blue-chip brand builders to the team during the next few months, he said.