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Boyar looks to Ehrmanns

Published:  23 July, 2008

Bulgarian wine producer Boyar Estates is closing its UK office and moving its UK marketing and distribution to Ehrmanns.

Boyar CEO Margo Todorov said the decision was driven by the necessity to respond to on-going customer consolidation and the drive by major customers to reduce the number of the buying points they have to deal with. We were looking for a UK partner that could bring the advantages of a strong portfolio of brands to our range.'

Key members of the Boyar team, such as UK sales and marketing director Andrew Lamberth and sales manager Chris Grover, will move to Ehrmanns to ensure a smooth handover.

Nick Day, commercial manager at Ehrmanns, said that no major changes to the company's two core ranges, Blue Ridge and Domaine Boyar, are planned in the short term.