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Accolade appoints David White UK head of marketing

Published:  02 January, 2018

Accolade Wines has appointed David White to the role of UK marketing director, with effect from January 4th 2018.

White, former director and general manager of Moët Hennessy Diageo Singapore, brings 20 years of experience within the wine and spirits industry having worked on global brands from Jim Beam, Jack Daniel’s and Johnnie Walker to Cloudy Bay and Krug Champagne.

White’s international sales and global marketing experience spans the US, UK, Asia and Europe.

In his new role, which has been covered on a temporary basis by Accolade's EMEA marketing director Paul Hillier, White will report directly to Ade McKeon - general manager UK and Ireland. 

White would form an integral part of the UK commercial team ensuring it continued to drive value in the wine category and develop Accolade’s power brands, while "exploring new territories and opportunities", said McKeon, adding it was fantastic to have White joining at a "very exciting time in the company’s evolution".

Headquartered in Australia, Accolade exports to more than 100 countries around the globe, including Australia, UK, mainland Europe, the US, Canada, Japan, New Zealand and China. Its brands include Hardys, Kumala, Echo Falls and Banrock Station.