Veeno continues rapid expansion with greater-london launch

By Michelle Perrett

Published: 29 September, 2017

Veeno, the Italian wine café, is bringing Italian Aperitivo to Greater London for the first time with the opening of its 16th site in Kingston-upon-Thames, next month.

The site, which is a franchise operation, is converting the former Strada restaurant in The Griffin Centre, to its brand.

This is part of an expansion plan for Veeno, which has further openings planned in the next 12 months.

In September 2015, Veeno said it was intending to open 80 sites across the UK by 2019. It is expanding the concept through a range of franchise and managed sites.

Veeno champions the Italian after-work culture of drinking, nibbling and relaxing. The chain specialises in Sicilian wine from Caruso & Minini, its own family vineyard. The family vineyard in Sicily where co-founder Nino Caruso’s great-grandfather Antonio planted the first vines in the 19th century.

Alongside this Veeno offers authentic Spuntini including platters of meats, cheese and other appetisers imported from quality Italian producers.

"We are extremely excited to open the first franchised site in the Greater London area and this is just the beginning of further expansion ahead in the next 12 months,” said co-founders Caruso and Andrea Zecchino.

“We believe that this location is the perfect venue to bring our authentic Italian offering and we wish every success to the manager Tom and our franchise partners Derek and Sharon."

Co-founders Caruso and Zecchino opened their first wine café In Manchester in 2013. They decided to open the concept as both missed the Italian aperitivo culture of drinking, nibbling and relaxing after work.

The new site will open on October 26.

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