Casillero del Diablo partners with series of movie events
Leading Chilean brand Casillero del Diablo is building on its links with the silver screen for a new series of cinema events.
In partnership with pop-up cinema operator Luna Cinema, the Concha y Toro owned brand will be collaborating on a series of summer screenings, where the audience will be able to buy and drink their wine.
Casillero del Diablo wines will be on sale at all of Luna Cinema’s 150 events planned for this summer spread across 56 different locations nationwide.
The brand, which was worth £121 million to the UK trade last year, will also be hosting two experiential events at Kew Gardens on 7 September and Harewood House in Leeds, with a social media competition running for consumers to win tickets and cases of wine.
“Casillero’s reputation continues to grow, with a strong link to movies, and so this is a perfect fit for us. Luna cinema goers will be able to sip Casillero under the stars as they enjoy classic movies old and new,” said Casillero del Diablo brand manager Natasha Erlandson.
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