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New premium look for Jose Cuervo mixers and RTDs

Published:  21 July, 2017

Leading tequila brand Jose Cuervo has given its non-alcoholic Margarita Mix an upgrade.

The company, which is the world’s number one tequila brand, has unveiled a refreshed bottle design, intended for a faster, easier pour and a more premium look.

The margarita soft, which is intended to be mixed with tequila, is aimed at the on-trade and has been named the fifth bestselling cocktail in UK bars and restaurants, according to the company.

At the same time, Jose Cuervo is also launching a sparkling grapefruit cocktail.

The Paloma is a new sipping drink playing into the growth of RTDs, which can be drunk directly from the newly designed can.

The can is currently being sold for £4.80 at selected London bars including Pryzm, Bar & Beyond, ATIK, Fiction, Cameo, Kuda bar & Club, Oceana and Chicago’s Unique.