Lanson inks new partnershipship with The 02

By Mathew Lyons

Published: 23 January, 2017

Champagne Lanson, one of the UK's leading Champagne brands, has agreed a five-year sponsorship deal with London's O2 venue.

The new partnership gives the house pouring rights at all public bars within The O2, together with a new Lanson-branded Champagne Bar in the arena.

Lanson is also partnering with the venue on Up at The O2, a new experience-led activity which enables visitors to climb the domed roof of the building. On reaching the top, visitors receive a glass of Champagne and a souvenir photo.

Paul Beavis, Champagne Lanson's managing director UK & International, said: "We are absolutely thrilled to extend our partnership with The O2.

The O2, with over 9 million visitors annually, offers us a unique opportunity to showcase our vast range of Champagnes, which helps to reinforce Lanson's position as the perfect aperitif Champagne for those special moments for visitors to The O2 whatever the occasion might be, as well as the perfect start to celebrate 2017 and beyond."

The O2 is managed by AEG Global Partnerships.

Nathan Kosky, AEG vice president, said: "Lanson has been a partner of our venue since 2008, delighting fans with their range of premium Champagnes.

"The O2 will continue to give Lanson access to millions of fans each year at a range of events including music, sport and comedy. We are thrilled to have them on board for a further five years."

At 257 years, Lanson is one of the oldest existing family-run Champagne houses.

Its #ThePerfectStart campaign has become a seasonal fixture, built around the brand's longstanding sponsorship of the Wimbledon Tennis Championship, and incoporating other events in British sporting calendar such as the Henley Royal Regatta and Polo in the Park at Hurlingham.

Champagne Lanson recently won its first listing in Marks and Spencer with its award-winning Extra Age Brut NV gift box.

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