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Diageo looking for host of new travel show

Published:  17 October, 2016

Diageo Reserve is launching a new global travel show, which will follow a lucky drinks enthusiast on a journey to find the "best drinks in the world".

Diageo Reserve is launching a new digital travel show, which will follow a lucky drinks enthusiast on a two-month adventure to find the "best drinks in the world".

Bartenders, members of the trade or general drinks enthuasists can apply to helm the show, called World Class List, which will span five countries and is due to air digitally in early 2017.

The show continues a growing emphasis within the company of driving premiumisation by creating "unforgettable" premium drinking experiences.

"The World Class List is the next step on our journey of introducing consumers to better quality drinks, and the experiences that go with them. We want a fun-loving individual to travel the world, with the aim of showcasing bartender talent and selecting the best drinks out there," World Class global director Johanna Dalley said.

"World Class List will inspire consumers to get out into the industry and try the amazing drinks on offer in bars all over the world, or to up their game and have a go at making them at home."

Diageo Reserve World Class bartenders from its annual global bartender competition will be on hand to help the show's host to discover the best drinks and come up with an "ultimate drinks list".

Social media will also play a large part in the initiative, and will be used as the platform to find the right host.

Applicants must be aged between 25 and 35 years old.

To apply, upload a 15 second application video by October 21 to your Instagram feed using the #MakeTheList hashtag and tagging @worldclass.

For more information on how to apply, visit

World Class has supported and helped around 250,000 bartenders across the globe over the past eight years, while partnering them with the world's finest spirits - the Diageo Reserve Collection.