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Wine café chain to donate all profits to Italian earthquake fund

Published:  06 September, 2016

Veeno, the Italian Wine Café is donating all of its profits from one day of trading to aid those affected by the recent Italian earthquake disaster.

Today, (September 6), profits from the sales in each of Veeno's eight cafés and online will be sent to Rotaract Rieti - an Italian branch of Rotary International - in order to provide immediate support.

The money will go towards delivering much-needed essentials to those affected by the devastation which struck central Italy on August 24 and killed around 300 people.

Rotaract Rieti are currently working on the ground to supply basic necessities including first aid equipment and personal hygiene supplies as well as batteries and torches in order to make recovery more comfortable for survivors.

Nino Caruso and Andrea Zecchino, Veeno's co-founders, said: "Even if we are far away from what happened, it really is the least we can do in order to help our home country, a nation that gave us the chance to build Veeno as it is today.

"Through working with the Rotary club of Rieti, we can be sure that the funds we raise will have an immediate impact on the ground in the areas affected by the truly awful disaster."

Veeno began in 2013 by two Italians living in the UK who shared a vision for building a business on the Italian Aperitivo - drinking, nibbling and relaxing after work.

Their wines come from the family vineyard in Sicily where one of the founders' great-grandfathers planted the first vines in the 19th century.

The duo are currently in the middle of a rapid expansion pan for the business, having announced last September that they plan to open 80 Veeno sites by 2019.