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Macadam's SWAG

Published:  23 July, 2008

Former Oddbins boss and the current managing director of United Wineries, Richard Macadam, has been named chairman of the newly formed Spanish Wine Action Group (SWAG).

Consisting of 14 high-profile Spanish wine importers, the aim of SWAG is to agree strategy and promotional activities with exporters and distributors'. Lynn Sheriff MW, who has been appointed to undertake Wines from Spain's trade relations, has been named secretary.