Boutinot mixes bag-in-box and camping trends with Camper Vin

By Jo Gilbert

Published: 16 August, 2016

Boutinot is hoping for a double-win with its new Camper Vin - a new product which combines the camping and festival craze with bag-in-box.

Boutinot is hoping for a double-win with Camper Vin - a new product which combines the camping and festival craze with bag-in-box.

Camper Vin is a 2.25 litre of boxed wine which has been created to with an eye on the growing bag-in-box sector.

In the year to April 23, this sector hit £153m in value - an increase of 15% on the previous year (Nielsen).

At the equivalent of three 75cl bottles, Camper Vin will be available to the off-trade at RRP £15.00 and the first edition is a 100% Chenin Blanc produced by the Boutinot team in South Africa from bush vine grapes in Swartland.

"Bag-in-box used to be essentially table wines in larger quantities, but with today's vinification techniques more premium styles are making it into this portable, great-for-the-outdoors format," said Robin Naylor, who has overseen the initial launch.

"With our own production and winemaker contacts around the world, the door is completely open to introduce further styles, varietals and origins that are quality-led and still commercially viable."

Camper Vin will be supported by a dedicated website with consumer and social media campaigns targeting lovers of the great outdoors.

The official launch is planned for the end of August.

Naylor added: "Camper Vin is about bringing something new to the boring old bag-in-box and aiming for maximum visibility so we have worked hard at the design integrity of the box itself - even down to ensuring the wine pours from where the Camper Van's trademark spare wheel is.

"When you consider that, in addition to general outdoor drinking opportunities, there are over 1,000 UK festivals listed on eFestivals this year, the average age of the festival goer is 36 and there are 130,000 Camper Vans and motorhomes on the UK roads. You can see that a portable, funky Camper Vin with quality wine is going to have some appeal."

Operating since 1980, Boutinot distributes, imports and produces ranges from around the world.

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