Subscriber login Close [x]
remember me
You are not logged in.

Majestic Wine rolls out several news wines ahead of summer

Published:  16 May, 2016

Following the tremendous success of Majestic's first own label Definition range, with sales hitting over £5 million in less than a year on the shelf, the wine buying team is adding a number of new wines to their expanding portfolio ahead of summer.

The Defintion range which launched in September 2015 is made of 12 different wines, with the Prosecco, Sauvignon Blanc and Rioja Reserve being the top sellers. The team is adding two more wines to the range including a Pouilly Fumé and a Chianti Classico. 

Majestic Definition Wine RangeMajestic Definition Wine Range

"Definition is a great way to get chatting about wine with our customers and it's an easy way to explore wine-making areas and grape varieties. Feedback and sales of Definition have been excellent. We're delighted that our customers are enjoying them as much as us," said Matt Pym, head of Majestic's buying team.

Holly Ninnes, a buyer for Majestic who oversees buying for Chile, Argentina, Australia, South Africa, Germany, Austria, Portugal and Fortified wine categories, is excited about a number of other new wines outside of the Definition range that Majestic has added to its list that were first shown at its annual summer tasting last week, including a premium Rosé.  

"Our Hey Malbec! was one of our most successful launches for a wine priced at £9.99. It was really well received. This year we are trialling a premium Rosé with the introduction of a Hey Rosé!. We are taking a bit of punt as it is a Malbec Rosé from Mendoza, but the quality is amazing. Last year Provenance Rosé was flying and did really well for us," said Ninnes.

Hey Rosé!Hey Rosé!

Ninnes emphasised the importance label design in many of the wines that are being introduced as Majestic often works with producers to make sure the wine labels are easy and fun.

Ninnes said: "With almost all the wines we select we work with designers on the labels. I think it is so important because even within the UK where you have a very educated consumer wine can still be confusing. The consumer decides which wine to buy based on variety, price point and label. Why wouldn't you give it the best chance you can?"

Majestic is also going to be rolling out its first Pais wine from the Maule Valley in Chile. For Hinnes it is a great alternative to Pinot Noir and is light in style. She said: "It's a great summer red and if we give consumers a point of reference like 'if you like Pinot Noir then this would be a wine for you' it should do really well. It is also amazing chilled."

The buying team has also teamed up with famed Argentine wine producing family Zuccardi to introduce a Zuccardi Chadonnay 2014 from Mendoza as well as Zuccardi Brazos Malbec 2014. The wines are lighter in style. Ninnes said:  "Zuccardi has a great winery and they are making sexy wines that have texture and less oak. People are realising if they use oak they need to be using better quality and have more control. We are seeing wines that are coming out that are more hands off and let the sense of place and the fruit really come through."