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Majestic launches first own-label range under Definition umbrella

Six Definition wines have already gone into stores and another six will follow on October 1.

The first batch, all from the 2014 vintage, are Chablis (£15.99), Chardonnay from Limoux in France (£12.99), Italian Pinot Grigio (£9.99), Sancerre (£17.99), Provence Rosé 2014 (£12.99) and Côtes du Rhône (£11.99).

The second release lines up as follows: New Zealand Sauvignon Blanc 2015 (£11.99); Claret 2010 (£12.99); New Zealand Pinot Noir (£15.99); Rioja Reserva 2009 (£12.99); Argentinian Malbec 2014 (£11.99); and Prosecco Brut NV (£12.99).

The range has been over two years in the making, well before the acquisition of Naked Wines which installed the latter's Rowan Gormley as Majestic chief executive.

Majestic said the Definition range had been designed to be "approachable to seasoned wine drinkers and intriguing to new wine lovers".

Buying director Justin Apthorp said: "The Definition range showcases what we consider to be the most important wine styles in the world.

"Each wine represents the definitive style of its region and they're produced by some of the world's leading winemakers.

"Definition is a great way to get chatting about wine with our customers and it's an easy way to explore wine-making areas and grape varieties."

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