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Boutinot's parent-company In Vino buys Moreno Wines

Published:  04 April, 2016

In Vino, which is an investment company that owns Boutinot, has bought Spanish specialist Moreno Wines.

In Vino is owned by Dennis Whiteley, Michael Moriarty, Tony Brown and Araldica,

Michael Moriarty, commercial director of Boutinot said: "Boutinot and Moreno have known each other for some time.  We have always had a respect for how they operate - they are a family business with an ethos and culture similar to Boutinot.  Manuel Moreno had retired from the business and wanted to sell his shares - it seemed like a good fit for In Vino to buy them."

The companies will remain independently operated and Abbi Moreno, third generation of the family owned business, will remain as the managing director of Moreno Wines.  

"Our intention is that Moreno will operate completely independent with regard to product and services with its own management team and sales force," said Moriarty.

The company does hope to gain some efficiencies in the long run through some of the back office teams like accounting and marketing.

Moriarty said: "Of course there will be support from some of the back office services - like marketing and accounting.  Our intention is that we can help strengthen Moreno Wines so it can grow independently alongside Boutinot."

Boutinot hopes to leverage its wine production capabilities to further grow Moreno Wines in the future.

"There will of course be some areas where Boutinot's knowledge and existing close relationships with growers, agencies, co-operatives and, most importantly, our wine production can help Moreno revitalise and develop their current portfolio of wines - but without any crossover," said Moriarty.

Moreno Wines was first started in the UK in 1968 and focused on bring Spanish wines to the on-trade in west London.  The company then went on to add wines from Chile, Italy, France, Portugal, and Argentina to its portfolio.