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Whyte & Mackay goes with Gallo on US distribution for key brands

Published:  02 December, 2015

Whyte & Mackay has appointed E & J Gallo as the exclusive US distributor for its The Dalmore, Jura and John Barr whisky brands.

The agreement will come into effect on January 1, 2016.

Gallo's US spirits portfolio includes New Amsterdam Gin and Vodka, and Familia Camarena Tequila.

The Whyte & Mackay brands will be its first step into the whisky category.

Whyte & Mackay will maintain responsibility for marketing strategy, and will also provide support for Gallo's sales and distribution efforts in the marketplace.

Nick Garland, chief commercial officer at Whyte & Mackay, said: "We are hugely excited by the opportunity that this partnership affords us."

Whyte & Mackay is the largest producer of Scotch in the world.

It was acquired from United Spirits by Philippines-based Emperador last year for £430 million.

Gallo has a 22% volume share of the US wine market, which is worth some £25 billion.