Warner Edwards revamps with 'gender-neutral' bottle design

By Nigel Huddleston

Published: 06 October, 2015

Warner Edwards has brought out new packaging for its range of four gins.

The Northamptonshire-based small batch producer has also increased its bottling capacity by more than half to 1,000 bottles a day.

Co-founder Tom Warner said: "The new packaging has been months in the planning and we are absolutely delighted with the result.

"Our mission from conception has been to make uncompromisingly great premium British gin which is crafted with the utmost attention to detail, from the superiority of our Arnold Holstein still to the sourcing of home grown ingredients for our flavoured gins.

"The sophisticated and stylish design really shouts our quality credentials and our unique personality as well as being more gender neutral to appeal to both men and women."

The range of gins produced by Warner and business partner Sion Edwards comprises Harrington Dry, Elderflower, Rhubarb and Sloe.

Warner adds: "The gin category is a highly competitive, fast-paced environment and we are making a real impression with our distinctive premium gins, passion and desire to get all gin drinkers to try us.

"Our new design beautifully captures the essence of Warner Edwards and has much greater stand out on shelf or the back bar. We feel that the bottle is equal in class to the liquid inside."

Warner Edwards has listings with listed Marks & Spencer, John Lewis and Booths.

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