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Barrel-aged genever from Bols hits the UK market

Published:  25 September, 2015

Maxxium is introducing a barrel-aged genever gin to the UK market.

Maxxium is introducing a barrel-aged Bols genever gin to the UK market.

The new product is inspired by the traditional method of storing genever in oak which dates back to the 1600s, and is based on a 19th century recipe chosen for its suitability for wood-ageing.

The 42% abv drink is made over 50% malt wine blended with botanicals including hops, cloves, anise, liquorice, ginger, and juniper.

It is aged for at least 18 months in Limousin oak barrels.

The product is bottled in an updated version of the traditional 17th century genever clay jugs.

UK marketing controller Johna Penman said: "Genever, a spirit ingrained in Dutch culture is being rediscovered by bartenders in the UK.

"It is an expanding category with more and more bars having Genever on the back bar and in cocktails, cementing its place as one of the original cocktail ingredients through history.

"Bols Barrel Aged Genever not only offers versatility derived from the botanicals, but also offers depth of flavour in cocktails, provided by the ageing process."