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Brewer points way to Christmas success for the on-trade with series of roadshows

Published:  23 September, 2015

On-trade customers are being offered free staff training and the chance to sample new products at a series of pre-Christmas trade shows being hosted by Carlsberg UK.

The brewer and on-trade wholesaler aims to host 1,000 suppliers and customers at the four shows around the country in what will be the 30th anniversary of the roadshow.

The shows are in Coventry on September 29, London on October 1, Leeds on October 6 and Manchester on October 8.

Suppliers and brands in attendance will Britvic, Accolade Wines, Diageo, Bacardi Brown-Forman Brands, Funkin, Jägermeister and Thatchers.

There will be the chance to gain insight on hot industry topics such as the growing interest in sherry and effective display and upselling in gin and malt whisky.

Free staff training will cover cellar management and perfect serves and there will be the chance to win a trip to Copenhagen or £1,000 off a Christmas Carlsberg UK bill.

Beer writer Pete Brown will speak on opportunities in the on-trade market with a focus on craft beer.

Paul Waller, customer service and third party brands director at Carlsberg UK, said: "We're the only national brewer supporting the on-trade by operating our own trade shows, bringing our customers and suppliers together to form profitable partnerships.

"For me, this is where the magic happens, as our customers receive the best deals on our extensive range and the bespoke support to make the Christmas and New Year trading period as successful as possible."

For information on attending call Carlsberg UK on 0845 371 0199.