Budge Brands to invest £1m in Birmingham distribution centre

By Nigel Huddleston

Published: 23 September, 2015

Midlands drinks firm Budge Brands is to open a 73,000 sq ft distribution centre near the centre of Birmingham after receiving £1 million in funding from Santander Corporate & Commercial.

The company, which owns Premier Estates Wine, House of Premier vodka and World Traveller wines, is expanding in response to what it called a "significant increase" in demand from customers including Booker, Costcutter, Landmark, Spar retailer AF Blakemore, P&H, Nisa, Home Bargains, B&M Stores and Marston's.

The company was founded 10 years ago and claims to have achieved a 7% increase in turnover and a 67% growth in net profit in its last financial year.

Budge Brands managing director Budge Dhariwal said: "The demand for Premier Estates Wine has increased enormously over the past 18 months and we have purchased these new premises in Birmingham to ensure that we can cater for demand moving forward for all our brands and products."

The company launched its first ad campaign this year and was introduced to agency Saatchi Masius at a Santander event.

It is also in line to join the bank's next trade mission to the US.

Andrew Bullock, relationship director for Santander Corporate & Commercial, said: "The team at Budge Brands has worked hard to develop a market-leading proposition and I'm delighted that Santander Corporate & Commercial has been able to play a part in that success.

"The firm has benefited from a range of our services, such as the breakthrough networking event and trade missions, and I'm sure will continue to grow both in the UK and, excitingly, abroad."

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