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Casillero back on TV as CyT prepares line-up for Mercado Andino tasting

Published:  25 August, 2015

Chilean wine producer Concha y Toro is coming back to British TV screens with a new ad for Casillero del Diablo as part of its Wine Legend campaign.

The second commercial in the series was shot in Paris, Venice and Asia and continues the campaign theme of the brand as "the wine that cannot be stolen".

Casillero will also be supported in the run-up to Halloween in a tie-in with Sky Movies' Iconic Horror channel.

The activity comes as CyT gears up for a major presence at next month's Mercado Andino trade show in London.

Casillero will be in attendance along with the Cono Sur brand and CyT's Argentine range from Trivento.

Cono Sur winemaker Adolfo Hurtado will be there to show wines including Bicicleta Pinot Noir which the company claims has become the UK's best-selling Pinot Noir this year, based on IRI data.

In fine wine, CyT UK will be showing the premium Marques de Casa Concha wines and releasing Don Melchor 2011 - the latest vintage of its top Cabernet Sauvignon.

Mercado Andino is a joint generic tasting featuring wines from Chile and Argentina.