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Nyetimber signs up to be part of Sir Ben Ainslie's bid to win the America's Cup

Published:  24 June, 2015

Prestige English sparkling wine Nyetimber has signed a three-year partnership with sailing's Ben Ainslie Racing as the team embarks on a bid to win the America's Cup for Britain in 2017.

The wine producer's Classic Cuvee, Rosé and Demi-Sec will be enjoyed by guests of the team during the official America's Cup events around the world, and served at the team's home at Camber Quay in Portsmouth.

The base is an hour's drive away from Nyetimber's West Sussex vineyard and features a Nyetimber hospitality bar designed in the style of the British team's boat.

Eric Heerema, Nyetimber's owner and chief executive, said: "From their focus on commitment and integrity, to thinking differently and innovatively, Sir Ben Ainslie and his team work to the same uncompromisingly high standards we set ourselves as wine producers.

"We feel very privileged to be supporting a team capable of bringing the America's Cup home to Britain and wish them the very best of luck in the challenge."

Team principal Sir Ben Ainslie added: "We are proud to be teaming up with a British brand that's both local to our headquarters, and shares the same values as the team".

The America's Cup is the world's oldest international sporting trophy, first awarded by the Royal Yacht Squadron for a race around the Isle of Wight, but never won by a British team.