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Yalumba lines up direct ecommerce sales in website revamp

Published:  17 June, 2015

Yalumba will launch a direct-to-consumer selling platform through a new website from August.

The wine club is the next phase of a relaunch for the Australian producer's online presence which went live this week.

Phase one focuses on the family-owned company's wines, winemakers, cooperage, nursery and Wine Room cellar door. It also includes a blog.

As well as the wine club, the second phase will include a virtual version of the Wine Room. Web sales will initially be for consumers in the Australian market only.

Managing director Nick Waterman (pictured) said the revamp was in response to consumer demand for a better online presence and to the competitive nature of the global wine industry.

"We launched more than a decade ago, with the aim of providing consumers with information on our history, family and our wines," Waterman said. "While a cutting edge website then, 10 years is a long time in the ever-evolving technological landscape.

"Here at Yalumba we pride ourselves on blending contemporary thinking while respecting our 166 years of history and I feel our online presence now reflects that philosophy."

The new website was developed by Yalumba's brand management team in conjunction with Adelaide-based creative agency Kojo and Barossa-based website developer Spook & Puff.

Kojo's associate creative director Phil Moule added: "Understanding Yalumba's uniqueness and passion for doing the little things brilliantly, from its nursery to the cooperage, was pivotal in the creative process."

Yalumba wines are distributed by Negociants UK in the British market.