Portobello Road Gin launches new limited edition

By Erin Smith

Published: 23 April, 2015

Artisan gin brand Portobello Road gin is to launch a new limited edition gin, after seeing strong growth and growing international demand.

Artisan gin brand Portobello Road gin has announced it is launching a new limited edition gin, after seeing strong growth and growing international demand.

The limited edition gin brand, the Director's Cut, will be is distilled using botanicals found on a foraging trip by the directors of the company and released in October. The launch follows the brand's first marketing push, which launched earlier this month and is set to run for a year.

Ged Feltham, managing director said the brand has benefited from the surge in popularity of artisan spirits and the gin was now listed in 2,500 bars and restaurants in the UK, including The Savoy, The Blind Pig, Cau, The Alchemist Group and Geronimo Inns within, as well as through retailers including Waitrose, Ocado, Harvey Nichols, Selfridges and Oddbins.

"This is a hugely exciting time for Portobello Road Gin and we're delighted how well received the gin has been outside of the UK," Feltham said.

"The company has had tremendous success in Spain and it just launched in America", he added. "We sold out of gin in Spain in the first week and we've been delighted with the response to the brand in the US following our launch stateside in April."

He noted the gin brand had made "tremendous strides" getting in to some of the most iconic bars in America including New York City bars the Dead Rabbit and Mother's Ruin.

The gin gets its name from the London address of the 'Ginstitute'. Located on the top two floors of a 19th public house on Portobello Road, The Ginstitute is a museum dedicated to gin. It is one of London's second smallest museums and the home of Copernicus the Second, the still used to make the Portobello Road Gin.

While setting up the company, Feltham, and fellow directors Paul Lane and Jake Burger, decided it was critical that they have a gin of their own with the museum as its home.

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