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How to drive a wine brand in the UK on-trade by Wine Business Solutions

Published:  27 February, 2015

Peter McAtamney, principal at research body, Wine Business Solutions, gives his personal assessment on how best to drive and build a wine brand in the UK on-trade with a particular nod to Kleine Zalze, which has been named number one South African brand in its latest 2014 Wine On-Premise report,and Matthew Clark which is reaping the rewards of an astute wine listing strategy



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