CONSTELLATION INTRODUCES TRAINING FOR ON-TRADE

Published: 23 July, 2008

Constellation Europe has launched an interactive wine training programme for the on-trade as part of a comprehensive category management plan that the company says it will be running throughout 2005. The programme, called World of Wine, is accredited by the British Institute of Innkeepers (BII) and provides flexible wine training for those in the on-trade. The programme, designed for licensees and their staff, consists of a DVD (15; introductory price of 9.95 for limited period), made up of modules with interactive tastings, and a booklet (7.95) that includes tasting notes on all the major varietals as well as supporting information. Topics on the World of Wine DVD include wine styles, food and wine pairing, basic merchandising tips, storage solutions and responsible drinking. At the end of the DVD participants are invited to sit a multiple-choice exam, by phone, at their convenience. On passing the exam, participants will receive a BII-accredited certificate. Peter Spencer, senior vice president for on-trade sales at Constellation Europe, said: The World of Wine training package is a simple, convenient and cost-effective way to demystify wine and educate staff. Enthusiastic and knowledgeable staff are key in encouraging consumers to try wine in the on-trade environment.' The World of Wine training package can be ordered by e-mail from info@world-of-wine.co.uk or by calling 0845 430 8947.

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