SPECIALIST IMPORTERS PLAN TRADE TASTING

Published: 23 July, 2008

By Christian Davis

Specialist wine importers are to hold two tastings, one in Manchester and the other in London, to promote the specialist premium end of the sector. The Specialist Importers' Trade Tastings (SITT), at Bridgewater Hall in Manchester on Monday 28 February and Vinopolis in London two days later on 2 March, are the idea of Danny Cameron of Raymond Reynolds. We are aiming to establish a great business-to-business environment for the specialist end of the wine trade, where wine quality can take centre stage. If you look at what positive effect the Great Riesling Tasting has had, or the recent success of the New Douro tasting, the best buyers and opinion-formers come to events which they consider relevant to them,' said Cameron. We believe a pair of tastings, both in and out of London, by a group of premium specialist importers, caters for a significant target audience,' he said. Cameron has teamed up with Judy Kendrick of Judy Kendrick Marketing to organise the tastings, and the pair hopes to make SITT a cornerstone date in the wine calendar'. I think we can really be quite innovative while keeping the cost to exhibitors to a minimum,' said Cameron. Importers signed up include: Raymond Reynolds, Gauntleys of Nottingham, Vinites, Eclectic Wines, FWW Wines, Siegel, Astrum, Charles Taylor, Burridges of Arlington Street, Richards Walford, Gunson Fine Wines, Kiwi Cellars, Orbital, Ruinart, Mayfair Cellars, Laytons, Billecart-Salmon, Laymont & Shaw, Winetraders, Ballantynes of Cowbridge, Boxford Wine, Grand Cru Wines, Seckford, DMT Wine Importers, OW Loeb, Thorman Hunt, Vintage Roots and Moreno. The events are invitation-only. For details, contact Judy Kendrick on 01829 720 130/07770 472 717. E-mail: judyk@nildram.co.uk

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