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MONTANA DROPS CORK

Published:  23 July, 2008

Allied Domecq's Montana brand, New Zealand's flagship wine range, has relaunched its entire range with screwcaps and new livery. Montana now joins the majority of New Zealand's industry in using screwcaps, after previously adopting a wait-and-see' strategy regarding the alternative closure. The popularity of its flange-shaped bottle also hindered the move away form cork. Eleanor Barker, AD UK's New Zealand brand manager, commented: Montana's move to screwcap closures has also allowed us to overhaul the design of the bottle shape and the livery.' Other changes to the range include the introduction of an East Coast unoaked Chardonnay and an East Coast Ros (both at 5.99). The range's Bordeaux blend (6.99) has also changed so that Merlot, rather than Cabernet Sauvignon, is now the predominant grape. Australia's Bruce Tyrell announced at a Semillon Masterclass held last week by the Australian Wine Bureau that only a tiny percentage of my wines will be in cork next year'. He added that a wave of screwcaps' from Australia is coming to the UK. A lot of producers have switched in the last year,' he said.

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