Frédérique Dutheillet de Lamothe on why Cru Bourgeois is a wine brand in its own right

By Heather Dougherty

Published: 11 July, 2014

The French Appellation Contrôlée system is famously based on guaranteeing the geographical origin of a wine, rather than focusing on the quality of what is actually in the bottle - something that causes a headache for those who are trying to sell French wine and the consumers who wonder what the difference is between a bottle of Bordeaux at £4 and one at £24.

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