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Tesco to share consumer insights at the Harpers Debate at London Wine Fair

Published:  16 May, 2014

Tesco is to share some of its consumer insights and how it actively works with its customers to generate feedback, debate and help drive its wine and spirits strategy at the Harpers debate at the London Wine Fair.

Stuart Anderton, category manager for Tesco Wine by the Case, has agreed to join the panel at the Harpers Debate which will look at how major retailers and brands are succeeding in making their customers their biggest business assets through peer to peer recommendations, social media, online clubs and communities.

As well as the consumer insights from Tesco, the debate will also hear how Laithwaite's and Naked Wines is working with their customers both in helping them steer their own strategy, but also how their customers can act as ambassadors and become the voice of the business through social media, online forums and communities. Robin Langton, buyer at Laithwaites' and Ray O'Connor, wine director at Naked Wines, will share their experiences.

The debate will also draw on the expertise of branding and social media consultants from outside the trade who will be able to give a perspective, and an insight in to what other brands and retailers are doing outside the world of wine and spirits.

These include Harpers columnist, Mark Fiddes of IdeaMotel, who has worked on brand development projects for the likes of Jaguar, Nivea and Oreo, and Neil Hallmark at Manifest London, which has helped maverick brewer, BrewDog, go as far as get its customers to invest in its business through crowd funding schemes.

It will also look at how publishing companies are now working with brands and retailers to maximise their relationships with their customers through building online communities and forums.

The debate takes place on June 2 at the London Wine Fair in Olympia between 11am and 12.30pm.

To register please email Richard.siddle@wrbm,com.

The full wording of the debate is:

"How to make your customers your most important business assets: hear from experts from both inside and outside the wine industry how retailers, wine brands and producers are using their customers to sell, promote and drive their business strategy through peer to peer recommendations, social media, online clubs and communities."