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?William Grant appoints Rob Allanson as global ambassador

Published:  21 March, 2014

Rob Allanson joins William Grant & Sons Ltd. as the new global ambassador for Grant's Blended Scotch Whisky.

Allanson joins Grant's after an eight year career as editor of Whisky Magazine. He is replacing Ludo Ducrocq who was promoted to head the independent distiller's 80-strong team of brand ambassadors worldwide.

"I've been a whisky commentator for years, but having the opportunity to take centre stage at the heart of such a famous production house is really exciting. This is no solo gig. I'm joining a great team; from cooper, to still man, to master blender and I look forward to working alongside them, tasting some great whisky and playing my part in the incredible and continuing Grant's success story," said Allanson.

"Rob will be a key member of the team as we together aim to win over a new generation of whisky drinkers around the world. We're very excited to have him on board," said Shane Hoyne, Grant's global grand director.

Grant's is produced by William Grant & Sons, founded by William Grant in 1886. The company distils several brands of Scotch whisky, including Grant's, Glenfiddich, and The Balvenie single malts, as well as selected other spirits, including Hendrick's Gin.