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First generic tasting for Wines from Rioja

Published:  14 June, 2013

Wines from Rioja is to host its first generic tasting in the UK on October 9 at London's OXO Tower.


The event, set to become an annual tasting, will see over 40 Rioja producers hosting their own tables as well as having wines in a set of "focus tables" highlighting key themes from the region and targeted at different sectors of the trade.


Ricardo Aguiriano, marketing director at the Consejo Regulador DOCa Rioja, said: "The UK remains of paramount importance to the Rioja region, and our strong UK marketing campaign has undoubtedly helped us develop and grow our market share over the last six years. We are excited to present such a diversity of wines to the UK trade at the generic tasting this year."


Wines from Rioja is also this year be working closely with Cambridge Wine Merchants, its Rioja Independent Retailer of the Year 2012, to develop a series of quarterly customer tastings.