Inter-Rhône launches London bus and underground campaign

Published: 17 December, 2012

Inter-Rhône is targeting London's red buses and undergound with an advertising campaign aimed at raising awareness of its wines in the run up to Christmas.

The "Red Heel" and "Red Dress" visuals which have already been used across other advertising platforms this year.will be seen across 110 of London's iconic buses throughout the whole of December 2012 catching an estimated audience of 750,000 adults.

The advertising also appears on 100 LCDs (Liquid Crystal Displays) and 18 DEPs (Digital escalator Panels) in London's underground stations, which aims to reach 800,000 ABC1 adults.

Olivier Legrand, marketing director at Inter-Rhône: "We believe the London bus and underground advertising campaign will be a great way to raise awareness of Rhône wines with consumers in the run up to the key Christmas sales period."

Inter-Rhône has this year carried out various trade activities including promotions with retailers throughout the year, including its annual trade day in March, sponsorship of the London Double Header in September and the Côtes du Rhône Halloween quiz night.

Côtes du Rhône wines are the leading AOC in the UK with 28% of the market share. They are also the leading red AOC with 38% of the market share.

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