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Concha y Toro beefs up UK sales team

Published:  02 October, 2012

Concha y Toro has appointed three sales and merchandising reps to push the Casillero del Diablo brand in the UK impulse sector.

Greg Byrne, Kieron Hanley and Craig Saunders are to be responsible for "communicating exclusively with independent retailers across the UK".

The trio is to make range recommendations, offer merchandising advice and supply in-store POS.

According to Neilsen, Casillero del Diablo is growing 8.9% value in the impulse sector.
Merchandising team leader Andrea Lewis said: "We are delighted to have this new team on board. They are currently on the road identifying the top tier licensed independents to work with across the country and we're looking forward to setting up regular contact with as many stores as possible.

"We want to drive home the message that Casillero del Diablo is a must-stock wine in this sector and we'll be providing the tools to retailers to help them sell our wines in store."