Casillero del Diablo launches Devil's Cellar campaign

Published: 25 May, 2012

Chilean wine producer Casillero del Diablo has launched an interactive national consumer campaign focusing on the legend of the estate's mythical Devil's Cellar.

The advertising creative has targeted consumer lifestyle titles including the Guardian, ES Magazine and the Independent, and features four characters and their stories of the Devil's Cellar.

Each of the ads includes a bespoke QR code featuring a visual of the Devil's head at the centre, which takes consumers through to the new Facebook page giving them the opportunity find out more about each character and brand.

Jason Duggan, marketing manager for Casillero del Diablo, said: "By launching this campaign, we will engage with consumers via traditional and digital channels simultaneously.

"Casillero del Diablo has always had this intriguing story to share and a campaign such as this allows us to bring it to life in an entertaining way that also reinforces the quality of our wines. We are absolutely delighted with the results."

The campiagn coincides with the launch of the brand's website chileanlegend.com. You can also visit the brand's Facebook page at facebook.com/devilscellar.

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