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CONCERN OVER KRONENBOURG'S DECO

Published:  23 July, 2008

Absinthe, the notorious wormwood drink favoured by nineteenth century poets, thinkers and heavy drinkers, has hit the headlines once again with the latest Kronenbourg range extension - Dco. The drink's producer, Scottish Courage, called it one of the most daring drinks ever to be launched in the UK', but Alcohol Concern has described it as a drink designed for people who want to get drunk as soon as possible. It does lead on to concerns about binge drinking.' Dco consists of a standard bottle of Kronenbourg 1664, with a shot of absinthe attached in a can around the neck. Courage said the idea is for the drinker to gulp down the absinthe and drink the lager as a chaser. According to the brewer, at 45% ABV the absinthe captures the distinctive kick of wormwood in a more mellow variant of its notorious ancestor'. The drink was launched in Soho last week and will be available to bars and clubs later this month. It is expected to retail for around 4.50-5.

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