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Matthew Clark announces 3-for-2 deal to on-trade

Published:  02 December, 2011

Matthew Clark has jumped on the three-for-two retail offer bandwagon and announced a buy two, get one free Champagne deal to its on-trade customers to help boost profits.

By buying two bottles of Piper Heidsieck Rare Brut 2002 (75cl), Taittinger Comtes de Champagne Blanc de Blancs Brut 1998 (75cl), Duval-Leroy Femme de Champagne Brut 2000 (75cl) or Laurent-Perrier Grand Siecle Brut (75cl) its on-trade customers will get a third bottle free.

Simon Jerrome, Matthew Clark's wine purchasing director, said: "Following the success of last years Magnum promotion, it was important for us to enhance our offer this year and offer the best possible deal to add value and profits to our customers during Christmas and New Year."

"This is an incredible promotion including some of Matthew Clark's top brands in Champagne

"With the alcohol spend higher than average over the Christmas period, this deal allows our customers to trade-up and sell the free prestige cuvee."