Stolichnaya Vodka is looking to give one bartender and a plus one an all-expenses trip to LA to party like a star at the Playboy mansion.
As part of Stoli Originals, a UK Facebook competition, is aiming to identify and reward the most original and creative bartender.
To be in with the chance of winning, bartenders simply upload a video clip of themselves onto Facebook highlighting what makes them original.
The winning bartender will be selected from the top videos as voted for by consumers by a panel of judges including internationally acclaimed bar trainer Wayne Collins.
The competition runs until 24 November 2011 with the winning bartender being announced five days later on November 29, with the trip taking place at the beginning of 2012.
Bob Darymple, marketing manager for Stolichnaya Vodka at Maxxium UK said: "We believe Britain has some of the most wonderful and unique bartenders in the world.
"There are some great personalities who are quintessentially British - bright, energetic and creative - and it's those people we're looking for."
(www.facebook.com/StoliUK)