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Re-launch takes Cockburn's Port back to its roots

Published:  12 September, 2011

Symington FamilyEstates owned Cockburn's Port has been re-launched with a bottle design based on the original 1970s model and an enhanced flavour.

In 2010, Cockburn's celebrated its 195th anniversary by returning to family ownership and is now benefiting from major quality improvements as well as an investment programme.

Whilst the Cockburn's full-bodied palate and distinctive dry finish have been preserved, the wine has been enhanced with more profound fruit and better structure.

Cockburn's Special Reserve has always been aged in seasoned oak vats and tonels longer than most other reserves and this aspect has been maintained, the additional maturity in wood giving this wine its special identity.

The re-launch also includes the introduction of a new bottle design - which was created by London based agency Bloom and based on the Cockburn's classic original design of the '70s.

Paul Symington, joint managing director, said: "We are committed to reviving the fortunes of this iconic port brand by restoring the quality that was the hallmark of its heyday.

"Cockburn's has gone back to its roots in the Douro vineyards."

The range includes Cockburn's Special Reserve, Late Bottled Vintage, 10 and 20 Year Old Tawny, Quinta dos Canais, Vintage Port and Ruby, Tawny and White.