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Sourz gears up for sponsorship of Holi Festival of Colours

Published:  17 August, 2015

Sourz will have an LED bar showcasing its Rainbow Ice variant at the Holi Festival of Colours in London on September 12 and 13.

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UK market strong for Rémy as China and Greece hit Cognac and liqueur group's sales

Published:  21 July, 2015

Rémy Cointreau enjoyed "healthy momentum" for its Rémy Martin Cognac brand in the UK as the French group reported an 11.2% increase in global sales for the brand in the quarter to June.

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Alizé spirit brand links with Rinse FM in urban music marketing push

Published:  20 July, 2015

The Alizé French spirits brand is being supported by an international marketing campaign linked with contemporary music.

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Forecast for the next six months at London's Borough Market: cloudy with a chance of Buckfast

Published:  15 July, 2015

Self-styled culinary researcher and contemporary food designer Bompas & Parr has created a walk-in cloud of breathable cocktail which will go on display to the public in London at the end of this month.

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Hi-Spirits adds Lazzaroni amaretto to its liqueur portfolio

Published:  01 July, 2015

The Fireball liqueur and Buffalo Trace bourbon distributor Hi-Spirits has added an authentic Italian amaretto to its armoury.

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BFBB introduces 'confident and direct' pack for Southern Comfort

Published:  09 June, 2015

A new look for Southern Comfort is being introduced by Bacardi Brown-Forman Brands in the UK.

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Quintessential buys French spirits producer Lafragette & Legier

Published:  04 March, 2015

 

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Quintessential Brands ramps up its marketing division

Published:  15 January, 2015

Quintessential Brands is growing its marketing division with the addition of Nick Williamson, Claire O'Grady, Sam Chandler and new roles for Sinead O'Frighil and Kate Harrison.

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Tattooed bartenders are stars of new Giffard liqueurs and spirits campaign

Published:  14 January, 2015

Eleven tattooed  bartenders have been chosen to take part in a new campaign to help raise awareness of the Giffard range of liqueurs and spirits.

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Alfred Cointreau on history and how to engage with modern bartenders

Published:  14 January, 2015

Alfred Cointreau is a sixth generation member of the Cointreau family, and since 2011, has been the liqueur brand's heritage manager. He fills us in on the French brand's 165-year history and how he engages with bartenders today.

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Christmas Report: why premium spirits are key for festive sales

Published:  07 November, 2014

Premium spirits are a crucial selling feature of the festive season. Helen Arnold explains why:

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Aperol celebrates success as sales rocket 800% at Waitrose

Published:  31 October, 2014

Italian aperitif brand Aperol is gaining a strong foothold in the UK market, as sales of the drink shot up 800% at Waitrose in the last year.

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Armagnac Academies expands to China

Published:  29 October, 2014

French brandy Armagnac is setting its sights on China with the launch of its Armagnac Acadamies there later this month. 

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Tia Maria liqueur teams up with beauty brand Babyliss

Published:  28 October, 2014

Tia Maria has teamed up with beauty brand Babyliss as part of its multi-million pound campaign to boost brand awareness.

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Treasury and Mast- Jägermeister join Portman Group

Published:  27 October, 2014
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Advocaat brand Warninks launches new liqueur

Published:  15 October, 2014
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Quintessential Brands appoints Lizzy Johnson international marketing director

Published:  13 October, 2014

Quintessential Brands, which distributes Greenall's and Bloom gins, has appointed former Diageo brand director Lizzy Johnson to lead its international marketing.

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Disaronno liqueur releases Versace-designed bottle

Published:  02 October, 2014

Amaretto liqueur Disaronno has partnered with fashion house Versace to create a designer look for its bottle.

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On-trade hit by decline in spirits sales across all venues

Published:  17 September, 2014

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.

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Chief of the week: The Dude

Published:  05 September, 2014

This week the Claret Pimpernel raises a White Russian to Jeff Bridges, whose new short film called the "The White Russian" was released this week by Kahlúa Productions, as a tribute to the drink he made famous in the cult film, The Big Lebowski. 

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